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BRAND LAUNCH - Mishti Khanna

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  Brand launch,  is the process of creating a professional services brand where none currently exists. Since you are starting from scratch, you have a unique opportunity to choose how you wish to position your firm in the marketplace, which clients you want to serve and what services you will provide to them. It is the perfect time to develop a compelling value proposition. 3 Steps to build your Brand Launch: Step 1-Get the Brand Strategy right This phase is aimed at making sure you have positioned the firm properly and have a compelling, easy-to-understand  value proposition . As with any branding exercise, it starts with research. Since you don’t have existing clients, you must rely on interviews with prospects and influencers. Often, your initial positioning will be built around the founders’ reputations and experience. In this case, you can research clients from past engagements to uncover key positioning elements. Next, you will develop a core set of brand documents. These include
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2 BUSINESS BLUNDERS- Mishti Khanna

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2 B usiness Blunders every entrepreneur must avoid  !! •  Being too “salesy” with your marketing strategy: We all want our customers to make purchases so the profits keep on flowing. However, many entrepreneurs make the mistake of being too pushy with their marketing tactics. For example, they will send several “Buy now!” emails a week to their newsletter subscribers, and their company’s social media timelines are just a flood of sales promotions. It is crucial to prevent this mistake, because it can really turn away potential customers. Entrepreneurs can educate current and potential customers by producing an informational podcast for their website visitors and by sharing interesting articles related to their industry on their company’s social media channels. They can also optimise their email marketing strategy  by creating an email nurture sequence that spans three to six quarters, and by sending one email per week that provides value first and is not overly promotional. I have foun
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CRISIS MANAGEMENT TIPS -Mishti Khanna

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8  Crisis management tips for when your business is falling apart. • Have a plan ahead of time  Having a plan in place allows you to: >Hire key personnel before you need them, such as a crisis management specialist. If you don’t have the cash flow for dedicated personnel, you can appoint one of your existing team members (or even yourself) as the go-to or point of contact person for anyone handling crisis-related matters.  >Anticipate potential accusations or crises for your company based on its industry, products, and interpretation. >Come up with potential solutions or responses ahead of time.  • Delegate, delegate, delegate You need to delegate tasks to your crisis management or response team members, including PR spokespeople. By delegating tasks, you’ll ensure that vital work gets done on time and there isn’t a lot of back-and-forth or delay between your responses to the public.  • Speak to the public If word gets out that a crisis is coming your way, face it head on and
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Personal Development for Entrepreneurs- Hinal Shah

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  Growing a business is a top priority for entrepreneurs. However, focusing solely on your company is not the most effective way to achieve business growth. W orking on yourself and your personal development makes a difference in every aspect of your life. Without you, your business cannot function, and if you are not striving to meet your best potential self, your business has no chance of reaching its full potential. Working on personal development to consistently improve who you are will make you more self-aware and teach you to do what works best for you. In turn, you will put yourself in situations where you are the most efficient and effective, which will give you more time and energy to focus on your brand.  Personal development for entrepreneurs is a process that takes time and effort, not only on the good days, but on the bad days, too. Here are five key things you must do in order to practice and up your personal development game. 1. Have the right mindset First, you must hav
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MEDIA MARKETING 101- Hinal Shah

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  An important part of marketing a small business should be gaining press coverage. But attracting media attention can be an art in itself.  Fortunately, there are some battle tested ways to get your brand in front of the media. 1. Know What The Media Outlet Covers Every media outlet has a style all its own based on its audience. Even if they cover the same news, different media outlets will cover it from different angles.  You can only learn these nuances by reading, watching or listening to the media outlet repeatedly. 2. Reach the Right Person Part of a PR pro’s value is in finding the right person. Even here at Small Business Trends we have multiple editors and writers. An email to one won’t necessarily be seen by anyone else or go through the main contact form. Media outlets may use help desk software that routes communications to the right place based on drop-down menus or certain words in the message. 3. Target Regular Features Does the media outlet have a regular feature? You c
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THE URBAN COMPANY- Vidushri Bagri

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                                                        THE URBAN COMPANY Today I am going to write about three people who had a lot of passion and through their hard work, they made a million-dollar company. Abhiraj Singh Bhal, Raghav Chandra, Varun Khaitan are the co-founders of Urban Company. Abhiraj and Varun were working in a Boston consulting firm in the United States of America. However, they always wanted to start a venture of their own and so with a lot of courage and fire burning in their eyes, they left their jobs and came back to India. On the other hand, Raghav Chandra was working in Twitter, and came back to India almost at the same time to learn about entrepreneurship. They started their individual ventures and were not successful. In the end, the three of them joined hands to form a company called Urban Clap (now known as Urban Company) with an investment of just 10 lakh rupees. They started with just beauty services and saw the rapid expansion of the company. Upo
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WHAT IS A START UP? - Vidushri Bagri

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  Hello everyone! This blog is all about start-ups and all the factors that surround it, so I thought it would only be fair on our part to explain what a start-up is. By definition, “A start up is a young company established by one or more entrepreneurs to create unique and irreplaceable products or services. It aims at bringing innovation and building ideas quickly.”  In simple words a start-up is a company formed by a person or a group of people to achieve a certain task. For this generation, whose minds are filled with so many different ideas, start-ups have become the trend. Before starting up any company an entrepreneur has to take several factors into consideration. The major factors include – 1)     LOCATION This is one of the most crucial decisions that a businessperson has to take. Location has the power to either make or break your business. It is very important to locate your business where you feel it will be most profitable. It varies for each start-up—some might b
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