2 BUSINESS BLUNDERS- Mishti Khanna

2 Business Blunders every entrepreneur must avoid !!

• Being too “salesy” with your marketing strategy:

We all want our customers to make purchases so the profits keep on flowing. However, many entrepreneurs make the mistake of being too pushy with their marketing tactics. For example, they will send several “Buy now!” emails a week to their newsletter subscribers, and their company’s social media timelines are just a flood of sales promotions. It is crucial to prevent this mistake, because it can really turn away potential customers.

Entrepreneurs can educate current and potential customers by producing an informational podcast for their website visitors and by sharing interesting articles related to their industry on their company’s social media channels.

They can also optimise their email marketing strategy  by creating an email nurture sequence that spans three to six quarters, and by sending one email per week that provides value first and is not overly promotional. I have found that this is most effective when I send out one sales email for every seven emails that go out. However, make sure every email includes links at the bottom of the page directing people to your business’s products and services.

• Not prioritizing employee engagement :

So many people today are quitting their jobs because they don’t enjoy their work culture or they don’t feel appreciated. 

High turnover is a huge business blunder because it is disruptive to any business in any industry. It means spending extra time and money to find new employees and get them trained. If business owners want to prevent turnover, it is critical to make employee engagement a primary focus. 

Here are some ways to do just that:

    >Align team members’ strengths with their projects.

Showing your employees how their work directly impacts the business and the community you serve will help to engage them in their work. Recognition can boost employee morale and motivate people to continue to excel.

    > Implement performance reviews.

Performance reviews can be very helpful in boosting employee engagement in my business. Performance reviews gives the opportunity to discuss wins and challenges, which helps the staff members feel heard, seen, and appreciated.

      > Monthly team-building sessions. 

These sessions help create positive experiences among staff that nurture their bonds and strengthen their sense of community.The key to successful team-building is to hold these sessions consistently over a long period of time, preferably on a permanent, ongoing basis—one-off sessions usually don’t work.