Suits and Ties

  Growing a business is a top priority for entrepreneurs. However, focusing solely on your company is not the most effective way to achieve business growth. W orking on yourself and your personal development makes a difference in every aspect of your life. Without you, your business cannot function, and if you are not striving to meet your best potential self, your business has no chance of reaching its full potential. Working on personal development to consistently improve who you are will make you more self-aware and teach you to do what works best for you. In turn, you will put yourself in situations where you are the most efficient and effective, which will give you more time and energy to focus on your brand.  Personal development for entrepreneurs is a process that takes time and effort, not only on the good days, but on the bad days, too. Here are five key things you must do in order to practice and up your personal development game. 1. Have the right mindset First, you must hav

  An important part of marketing a small business should be gaining press coverage. But attracting media attention can be an art in itself.  Fortunately, there are some battle tested ways to get your brand in front of the media. 1. Know What The Media Outlet Covers Every media outlet has a style all its own based on its audience. Even if they cover the same news, different media outlets will cover it from different angles.  You can only learn these nuances by reading, watching or listening to the media outlet repeatedly. 2. Reach the Right Person Part of a PR pro’s value is in finding the right person. Even here at Small Business Trends we have multiple editors and writers. An email to one won’t necessarily be seen by anyone else or go through the main contact form. Media outlets may use help desk software that routes communications to the right place based on drop-down menus or certain words in the message. 3. Target Regular Features Does the media outlet have a regular feature? You c

                                                        THE URBAN COMPANY Today I am going to write about three people who had a lot of passion and through their hard work, they made a million-dollar company. Abhiraj Singh Bhal, Raghav Chandra, Varun Khaitan are the co-founders of Urban Company. Abhiraj and Varun were working in a Boston consulting firm in the United States of America. However, they always wanted to start a venture of their own and so with a lot of courage and fire burning in their eyes, they left their jobs and came back to India. On the other hand, Raghav Chandra was working in Twitter, and came back to India almost at the same time to learn about entrepreneurship. They started their individual ventures and were not successful. In the end, the three of them joined hands to form a company called Urban Clap (now known as Urban Company) with an investment of just 10 lakh rupees. They started with just beauty services and saw the rapid expansion of the company. Upo